Over recent years we have heard more and more about the dying off of the bee species around the globe. Now, for the first time in the United States bees have been placed on the endangered species list. Who has stepped up to save the bees from mass extinction – a cereal company.

Cheerios has launched a program that they will use in order to try and stop the bee population from descending and take them off of the endangered species list. Anyone is able to request that Cheerios sends them a free supply of 500 wildflower seeds that they can plant, at no cost to the person ordering them. The theory is that by increasing bee’s access to wildflowers, they will have a stronger chance of survival and it may help stop their rapid extinction which would have a drastic effect on the rest of the world.

The United States Fish and Wildlife Services added on the Rusty Patched Bumble Bee into the endangered species list this past January as a result of a steep decline of sightings in recent years. They are supposed to actively reside in 28 states and several Canadian provinces, but there have only been sightings of the species in 13 states with only a single Canadian province bringing in sightings since 2000. This is very alarming.

Cheerios may be the perfect candidate to save the species as they have used a bee mascot since their company was founded. The mascot Buzz will be intended to be used to save the bee population before it’s too late. On Monday the company released an announcement that their intentions are to plant at least 100 million wildflowers across the United States through a service that will offer wildflower seeds for free to anyone that wants to help out the cause.

Wildflowers are heavily saturated with both pollen and nectar, which provides crucial nutrients to bees and will be vital for their survival.