Facebook has just announced that they have cut down the prices on their Oculus Rift virtual reality headset in order to try and increase sales and broaden the market. The idea would be to push the headset into more homes as a more standard gaming system, something that has been difficult to do for all virtual reality developers due to the costly nature of the device.

The price has been decreased down from $599 to $499. While still pricey, the goal will be that the system can become a little more affordable for the everyday gamer. They have also decided to lower their price tag on the Oculus Touch system by nearly half, taking it down from $199 to $99.

Back in 2014 Facebook had bought up the Oculus for the massive value of $2 billion. This was the beginning of Mark Zuckerberg’s plan to offer a better way of communicating online via virtual reality. The hardware hasn’t taken off to much with gamers as of yet due to the high prices. In 2016 there were about 350,000 units sold. While a large number, it is less than competitors from HTC and Sony. This also falls far short of Zuckerberg’s initial goal of selling 50 million to 100 million units over the course of the next 10 years. He has also set a goal to meet the 1 billion benchmark point on Facebook in terms of users.

With price being such a big issue with virtual reality, we can expect that it will be the key target for Facebook moving forward with the Oculus system. This might come with a tradeoff in reduced quality units. The problem doesn’t just lie with the systems themselves, but with the computer needed to run them. There are pretty big computer requirements in order to game with one of these devices.